In most cases when I have to call a customer service or tech support department, I expect the worst…..long and confusing phone menus (cable TV), continual transfers to get you to the right person (banks), long wait times (the recording, “we are experiencing higher than average call volume”, is always on) and frustrating conversations with employees who may or may not have the appropriate training. But, I absolutely LOVE Go Daddy technical support. I store all of my domains with Go Daddy and use them for website and blog hosting. Because I use so many different services across numerous sites, I occasionally need help andRead More →

Most customer experience maps exclude one of the most important, most influential indicators related to driving loyalty, which is customer emotion. Bored during Hurrican Irene, I was perusing Twitter updates and stumbled upon a link called “Mapping The Emotional Customer Experience”. I clicked to learn more, because the topic sounded intriguing. The related projects I had been involved in to date were all process or technically oriented and did not consider emotions or feelings. I clicked on the link and spent quite awhile reading an article and then listening to a webinar called, “See What Your Customers See: Mapping Your Real Customer Experience” from BeyondRead More →