sales reporting

A report on its own provides little value. It is the analysis partnered with management judgment that holds all of the power. Sadly, there is an epidemic of low value reporting in Corporate America. Millions of pages in excel reports, large data dumps and endless CRM queries that give us the “what”, but nothing more. Leaders are being forced to work on lower value, number crunching activities, our decision making takes longer and ultimately our business results suffer. However, we can treat this epidemic. We can coach and develop our team members to move down the spectrum from reporting to analysis: from data to information.Read More →