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In: Business To Business, B2B, Customer Escalations

Hello blog readers! A few years ago, I published a post on customer escalations called “10 Tips To Master Customer Escalation Management”. At first it got what I would call normal readership with about 700 views per month. But then something crazy happened. In 2018 into 2019 it went viral, and began to get close to 3,000 per month, a 300 percent increase. Customer escalations are a popular topic. Wow! Most of these blog readers landed on my site after using a search engine with phrases like, “client escalation management”, “how to avoid supervisor calls”, “better way to handle escalations” or “how to reduce escalations”. Read More →

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In: Business To Business, B2B, Customer Experience

The 7 Things B2B Customers Demand From Suppliers Many CX experts predict that by 2020, the customer experience will overtake price and product quality as the key brand differentiator. Much has been written about Business To Consumer (B2C) customer experiences, but I want to share some love for Business To Business (B2B). If 40 is the new 30, then B2B CX is the new black. I am in the process of writing a book on B2B customer experience opportunities and have spent many hours absorbing research from industry experts and best in class companies. Also, the majority of my career has included leading B2B customerRead More →