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5 on Friday: Writing a Leadership Blog to Connect With Employees

As I called out in a blog post I wrote in 2012, “5 Best Practices for Building Trust With Employees”, there is no silver bullet or quick fix that will create a positive, trusting work environment.  Leaders must deliberately set a tone of authenticity and transparency, and one of the best methods to achieve this is via consistent, ongoing and direct communication.

Fast forward to 2016, I feel more passionate about this topic than ever before.

Even with more than 20 years of leadership experience under my belt, I am still un-pleasantly surprised when managers attempt to leverage “forced fun” or corporate speak to connect with their teams or improve employee engagement. Sadly, there are other leaders who do not attempt any activities or communication, and then wonder why employee morale is at all time lows and attrition is reaching all time highs.

Over the past year I had the opportunity to lead my company’s employee engagement council, and work with our executive team, department leaders and front line staff to dig deeper into the drivers of engagement for a billion dollar company with over 4,000 employees. Once again, regardless of role, function or years of service, the need for high quality consistent communication, came out on top as the most important lever to create a better work environment for our employees and build trust with our leadership team.

These combined experiences motivated me to write a new eBook, “5 on Friday: How writing a leadership blog can spark trust, connection and action with employees at all levels.”

Blogging is not just for consultants or for professional writers. Any leader at any level in any industry in any geographic location can leverage a personal leadership blog as a building block to his or her employee communication and engagement strategy.

In this new eBook, I share more about why blogging and leadership communication is important, best practices for format and content, 15 sample blog posts and 20 ideas to jump start your blog.

In addition to helping improve engagement and build trust, writing and sharing a leadership blog with your employees results in many other benefits. Blogging will help hone your business writing and storytelling skills, reflect on and remember important concepts you have learned, and makes it easy to share your thoughts across wide audiences.

This eBook is now available on Amazon.com for only $4.99. Please click here for your download. I also encourage you to add a personal review online, once you have finished reading.

5onFridayeBook

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