By:
On:
In: Customer Experience

We spend a lot of time talking about customer satisfaction but a lot less time talking about customer effort. Said another way, how much effort do your customers have to invest to actually get the satisfaction they are looking for? How easy is it for customers to find your self service portal? Once they get there, how is easy is it for them to navigate and find the actions they are seeking? After they open up a customer service ticket, how well do we do keeping them informed of the progress, or do we rely on them to continually check in? When we improve ourRead More →

By:
On:
In: Customer Experience

Every once in awhile we get the chance to witness a feat of incredible customer service that reminds us that the stars are aligned, people are nice and that the world is a wonderful, dreamy place. This just happened to me on a business trip to India. Over a ten day period, I flew from the U.S. to Mumbai, then Pune and then Bangalore, India, to attend a customer conference and then to meet with our local customer service team members.  The trip was a huge success, with the exception of my laptop glitch. Like most business travelers, I traveled to India with my laptop.Read More →