In my personal life, I tend to be drawn to consistent experiences. When I want something really good to drink, I go to Starbucks and get a Grande Soy Latte. It tastes the same everywhere I go. When I want a really delicious dessert, I head for the warm, chocolate cake with vanilla ice cream- rarely a bad choice!  I have my favorite brands of yogurt, wine and coffee so when I consume them, I get that consistent, good experience. I am a big fan of consistency, and it is just as important in my personal life as it is in the business world. 1)Read More →